Brass 25.3mm diamater. BO—VRIL across field. R. JOHNSTON'S FLUID BEEF COMPANY 10 TRINITY SQRE TOWER HILL LONDON. VF - GVF, Rare. Apparently unpublished.
Ex David Rogers collection.
Bovril, used as a flavouring for soups, stews or porridge, or as a drink, is the trade mark of a thick, salty meat extract, developed in the 1860s by a Scotsman, John Lawson Johnston, moving to Canada in 1870 Canada to produce it in quantity for the French army. By 1884 he was at 10 Trinity Square, London.
1895 - 1899 Bovril Limited, 30 Farringdon Street. 1902 Bovril Ltd., 152-166 Old St., EC; factory & warehouse, 73-77 Bunhill Row, EC, and 2 & 4 Banner Street, EC; bottle stores 36 Craven St., City Road, N.
Bovril is currently made in Burton upon Trent, Staffs, by Unilever, UK.
The product’s name is derived from the Latin bos meaning “ox” and Johnston took the -vril suffix from Edward Bulwer-Lytton's novel The Coming Race of 1870, the plot of which involves a superior race, the Vril-ya, who derive their powers from an electromagnetic substance called Vril.
See also https://www.cam.ac.uk/research/news/bovril-a-very-beafy-and-british-love-affair
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